All About IVFSuccess is the sum of small efforts – repeated day in and day out.
-Robert Collier
You are what you eat – an age-old saying is as good as the philosophy behind this brand.
“My sister and I have always had this thought of starting something of our own; we kept bouncing off ideas until we found our real calling with Timios.
Would you please tell us about yourself? (Founder)
Brother-sister duo Aswani Chaitanya and Hima Bindu, founders of Timios – a healthy packaged food company exclusively for kids. We as kids have had access to healthy food options while growing up, and kids these days are easily exposed to junk and have easy access. When we had kids of our own, this soon became a cause for concern.” Aswani Chaitanya – worked as a technologist in top-tier investment banks in the US and UK for more than a decade. He worked as a Sr. VP in Goldman Sachs when he decided to give it all up to start Timios. A proud father of 2 boys, he loves to try a hand in the kitchen and enjoys gardening.
“What better way to teach your kids the value of food by involving them in the process than by just talking about it,” says Aswani, who believes strongly in following this to help instill healthy eating habits early on in children.
Hima Bindu holds a master’s degree in nutrition, has been a part of the research wing in various universities. She has been associated with an obesity clinic as a senior nutritionist and has briefly worked in the FMCG sector. A mother of two loves to add a healthy twist to all the dishes making them tasty and nutritious.
She also says, “establishing healthy eating habits in children is a decade-long process with one day at a time. Try and add a healthy twist to the daily menu, making it exciting for kids.”
Would you please tell us about your brand? Why did you start what you started? Is there a story behind your company?
Our childhood has been straightforward, with limited and healthy options to choose from. Whereas kids these days are exposed to junk loaded with salt and sugar at a young age and have easy access. This entire idea didn’t come to fruition until we sensed a gap in the market. With research and deep-dive analysis, we found there weren’t healthy options exclusively for kids; this was also a cause for concern among most new-age parents.
We as parents aim to provide the best for our kids from the beginning, and Timios works towards making this process easy that caters to kids of all ages, right from conception up to 12+ years. Our products are packed with age-appropriate nutrition and portion size. Timios has a total of 15 products for moms and moms-to-be, babies, toddlers, and schoolers. There is a myth that healthy foods are not tasty, and we have successfully worked around this to make our products healthy, delicious, and guilt-free.
Timios was born in 2016 with a range of healthy and tasty products for kids across age groups. My corporate experience in building and driving high-performance teams with complex problem-solving skills helped build a team that could accomplish the task at hand and does more. The journey so far has been incredible, with kids in the family playing the role of a critic, which helped us better understand what will work best.
Tell us about your journey as an entrepreneur.
It’s been a wonderful journey so far, bridging the gap in today’s market and making a difference in the healthy food category. But, unfortunately, many companies make snacks with excessive salt, sugar, and spice, which is a big NO for children.
We had little or no access to junk as children. Whereas children these days are exposed to junk early on in life which impacts their health in the long run. This triggered the need to establish a company that makes products exclusively for children. With kids in the family, this objective had a personal connection. The journey became much more enjoyable when my sister Hima, a nutritionist, joined me in the venture.
Making natural and organic products for little ones that are healthy, tasty, and guilt-free was vital. Deciding to create a product and understanding the process of making it is the most exciting part. Being a nutritionist, Bindu helped bring key factors to the table by using healthy ingredients that make the product nutritious, tasty, and pocket-friendly.
Today’s children need complex nutrition to help face challenges in day-to-day life, and we do just that by providing foods that nourish children in the most natural /organic way possible. With the current evolving market and trends, there is much opportunity to make this space healthier and happening.
Tell us about your products?
Timios in Greek means honesty, and we aim to make our products synonymous with the brand. Our mission is to create age-appropriate packaged foods for children that help be a part of a healthy nutritional foundation. Our motto is to preach what we practice – make eating healthy and fun. Our vision as a brand is to be synonymous with 100% natural, safe, healthy, and tasty food in every household.
We have a total of 15 products in various categories such as infant food, finger food, snacks, breakfast cereal, ready-to-cook pre-mixes, energy bars and drink mixes, immunity bars, spreads, superfoods, and bake mixes.
Timios caters to kids of all ages from conception to 12+ years with products for expecting and new mothers, first food options for infants, and snacks for toddlers and schoolers.
Mom-Trients – curated exclusively for to-be mothers and new mothers. Made with organic ingredients that promote healthy birthing, deal with prenatal cravings, and provide optimal nutrition for both mother and baby. Mom-trients also help new mothers deal with postpartum recovery, improve lactation and provide the required nutrition for both.
Infant food – made with extensive care for the gentlest beings. Porridge – 100% Organic Porridge for babies, made with finest organic ingredients in a cleanroom environment. Timios Porridge is processed on a “made to order” basis for maximum freshness. It is also incorporated with blockchain technology that enables end-to-end traceability, from grain to packaging. There are a total of 12 variants from 6+ months to 10+ months babies.
Baby Cereal – Instant baby food for infants made with natural ingredients and enhanced with over 19 nutrients, including vitamins and minerals. Baby Cereal is packed in single-serve sachets to retain maximum freshness. Available in 6 variants for 6+ months and 8+ months babies.
Finger food – a variety of options for kids right from 9+ months to adults like us.
- Melts – puffed finger food for babies, made with natural ingredients, completely non-fried, age-appropriate portion size, and nutrition. Has four variants to choose from.
- Zookers – Animal-shaped biscuits, to make learning fun with food. Made with natural ingredients. Available in 2 variants for 12+ month babies.
- Mini Oaty Bites – Soft chewy oaty bites made with dates, oats, and real fruits and berries. Suitable for 18+ month old toddlers. Available in 2 variants.
- Teething sticks – 100% organic baked sticks for toddlers to help them gnaw and chew into it.
Snacks – a wide range of natural snacks for kids from 2+ to 4+-year-old kids.
- Munchies – non-fried organic snacks for 2+ year kids. Available in 4 variants.
- Immunity Bar – Belligo bar made with probiotics and prebiotic bacteria strain that helps improve gut health and in turn boosts immunity in the long run. Suitable for kids above 2 years.
- Energy Bars – Made with natural ingredients for kids who are above 4 years. Available in 2 variants.
- Fruit fills – Made with whole wheat flour and real fruit extracts for 2+ year kids. Available in 2 exciting variants
Breakfast options – Healthy breakfast options for kids and the entire family for a power-packed day.
- Breakfast Cereal – Crunchies, made with natural ingredients for 2+-year-old
- Pancake mixes – Organic ready pancake mixes for kids and adults. Available in 2 exciting flavors. Free from Maida, preservatives, and artificial colors or flavors.
- Dosa mixes – 100% organic ready Dosa mixes for kids and everyone in the family. Available in 3 variants.
Everyday superfood – certified organic superfoods curated for a healthy and power-packed day
- Nut mixes for kids and adults
- Jaggery Powder
- Date Powder
- Chia Seeds
- Nut Powder
- Moringa Powder
Spreads – Rich in protein peanut butter spread for kids and the entire family. Made with natural ingredients, contains no artificial flavors, colors, or preservatives.
