Coronavirus lockdown: 20 Things Indians are searching for the most

The phrase ‘new normal’ has been trending recently and a critical part of it is working from home (WFH). But if people have to be at their homes 24*7, it’s only natural that they’re going to need some stay-at-home essentials. Products that can help them work comfortably from home and also enjoy their homestay are trending on Amazon. For instance, the search volume for PC accessories has a whopping 190% increase. Other similar products with a surge in their Amazon search are laptops (30%), chargers (30%), and headsets (15%) .

Stay-at-home essentials that are seeing a jump in demand for WFH include:
● Laptop tables
● Office Chairs
● Laptops
● PC accessories
● Chargers
● Headsets

Since people are at home, the usage of home products has increased dramatically. Demand for such products has also spiked and is anticipated to rise further. More than 1 lakh home products have been sold on Amazon this year till now.

Home products that are seeing a jump in demand due to homestay include:
● Fans
● ACs
● Coolers
● Voltage stabilizers

Staying back at home also gives people some leisure time. This is the time when people reunite with their lost hobbies or explore new interests. Many people developed an interest in music, reading, gardening, exercising, gaming, etc. during the lockdown Eventually, the search for hobby products has also increased. The demand for indoor games has increased by 30% and is expected to increase yet more .

Hobby products that are seeing a jump in demand due to leisure time include:
● Books
● Musical instruments, guitar, flute, musical accessories
● Home & Garden, Live plants, Succulent plants
● Sports gears, Home Gyms, Yoga Mats
● Board Games
● Video game accessories, digital video game selection
● Toys

One thing that has been affected by lockdown is education – in schools and colleges, which have not yet opened. Students are continuing their studies from home and video calls and online classes have become the new way of learning. Demand for school supplies that can help them with their studies is thus rising.

Some educational products in demand include:
● School supplies, stationery
● NCERT books, higher education & regional books
● Educational software

Since the last couple of months, social media has been flooding with food and delicacy posts. As cooks could not come during the lockdown, people who never cooked before started making some delicious recipes. We’re all seeing some talented chefs budding around us. And thanks to that, the sale of kitchen essentials started trending on Amazon and is seeing a growth of almost 50% .

Some of the kitchen essentials selling more since the lockdown are:
● Cooking Appliances
● Cooking Utensils
● Baking Equipment

With cooking experts, we also have some cleaning experts. People are relating cleaning and home-organizing to mindfulness. The sale of cleaning items like wipes and disinfectants has increased by 30% as people started cleaning by themselves. Many other supplies mentioned below are also in great demand now.

Some of the hygiene & cleaning supplies selling more since the lockdown are:
● Cleaning Chemicals
● Restroom Products
● Personal Hygiene
● Cleaning & Mopping Supplies
● Vacuum Cleaners
● Mopping supplies
● Robotic cleaners

The lockdown has given people more time for personal care at home. And why not? They all deserved a little pampering for practicing social distancing. The demand for skin and hair care products has jumped up since the lockdown for both men and women. Products like shaving and hair removal appliances are selling 30% more than usual. In fact, trends suggest that the demand for DIY shaving and grooming will continue to grow.

Here are some personal care products that people started buying more:
● Balms, Creams, Lotions
● Perfumes & Deodorants
● Bathing accessories
● Hair Products (Appliances, Creams, etc.)

As far as apparel and fashion are concerned, people are sticking to casuals and comfort wear. As they have very few places to go, they are more inclined to fashion wear that can be put to daily use, rather than stocking up their favorite party or outing collection. Indoor clothing and safety coverings are in demand and selling more than others.

Apparels currently in demand are:
● Socks, Underclothes
● Face coverings, Designer cloth masks
● Nightwear

The shutdown of local shops made baby products inaccessible. Hence, new parents are relying on e-commerce marketplaces to get baby care products during and after the lockdown .

Baby care products seeing a rise in online demand are:
● Baby food
● Diapers
● Feeding items

All these product categories are trending on Amazon. And looking at their search volumes and sales, their demand is expected to increase further.